About Me
Chris Lapthorne
I’ve spent nearly 30 years working within the window blinds, shutters and shading industry, supporting businesses at every level — from independent specialists to large multinational organisations.
My background spans strategic marketing, brand positioning, digital visibility and campaign planning, with experience gained both in-house and as a consultant. Over the years, I’ve worked alongside major industry players, supported trade bodies including ES-SO and BBSA, and collaborated with manufacturers, retailers and installers across the UK.
Today, LCS Marketing brings that experience together in a more focused, personal way. I work closely with a trusted network of freelance partners, allowing me to stay small enough to be hands-on and responsive, while being experienced and capable enough to support complex projects when needed.
Clients value the balance — clear advice, practical support, and marketing shaped by real industry understanding. No agency layers. No generic solutions. Just informed guidance, built on decades of experience and a genuine understanding of how shading businesses work.
Small enough to care. Experienced enough to deliver.
We’ve known and worked with Chris for more than 25 years, and his knowledge of the blinds industry is second to none. When he set up his agency, we knew his approachable, hands-on style and marketing expertise would be a real asset. He’s always there with clear, practical advice, and the impact on our business has been genuinely positive.
SB
J. Smith
★★★★★
Get in Touch
Questions or ideas? Reach out and let's chat about your shading marketing needs.
Call
+44 1298 459442
chris@lcsmarketing.co.uk
